On July 1, 2024, Yang Zhang Gui Food Technology (Henan) Co., Ltd., a company specializing in the production of convenient food such as instant noodles and vermicelli, organized an important training event. From June 29 to July 1, the company's marketing personnel at the director level and above actively participated in the "Brand Strategy and Marketing Planning" workshop organized by Zhejiang University, which lasted for three days. This training has achieved fruitful results and injected new momentum into the brand strategy and marketing planning of Yang Zhang Gui Food Technology.
The workshop aimed to enhance the marketing team of Yang Zhang Gui Food Technology's professional capabilities in brand strategy and market planning. Experts and scholars from Zhejiang University provided the participants with the latest knowledge on market trends, brand development concepts, and industry case analyses. The training covered the entire process from brand positioning to market promotion.
The marketing personnel at the director level and above from Yang Zhang Gui Food Technology actively participated in the training and made full use of the three-day period to absorb a wealth of knowledge and experience. Through interactive exchanges with experts and scholars, case studies, and teamwork, they gained in-depth understanding of the importance of brand strategy, methods to address market challenges, and effective marketing strategies.
The marketing team of the company worked closely together during the training, exploring the brand development direction and market promotion strategies for Yang Zhang Gui Food Technology. They actively participated in group discussions, shared their experiences and insights, and gained inspiration from each other. During the training, the participants also had extensive exchanges with representatives from other companies, broadening their thinking and perspectives.
The director of Yang Zhang Gui Food Technology expressed, "This training is a valuable learning opportunity for our marketing team. We have not only gained insights into the latest industry trends but also learned practical techniques in brand strategy and market planning. This will help us better formulate brand development strategies and enhance our market competitiveness."
Yang Zhang Gui Food Technology will fully utilize the outcomes of this training to further improve the company's brand strategy and marketing planning, and enhance the market share and visibility of its products. They will actively apply the knowledge they have learned, combine it with the company's actual situation, and develop practical marketing plans to provide consumers with higher quality products and services.
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