Yang Zhang Gui’s "First Bowl of Noodles in Winter" Event Brings Warmth and Fun to Xi'an University Campuses
Recently, Yang Zhang Gui Food Technology (Henan) Co., Ltd. held its "First Bowl of Noodles in Winter" event across multiple universities in Xi'an, offering warmth and care to students through fun games and free noodle giveaways. The event brought a joyful, vibrant atmosphere to campus, giving students a special experience as winter sets in.
Fun Games Ignite Campus Spirit
With engaging games like "Ring Toss for Noodles," "Trivia Challenge," and "Target Shooting," the "First Bowl of Noodles in Winter" event quickly became a hit among students. The lively atmosphere attracted a large crowd, with students enthusiastically lining up to participate. From individual challenges to team competitions, students enjoyed themselves while earning prizes in the form of Yang Zhang Gui instant noodles.
One student participant shared, "This event was so much fun! Not only did we have a great time, but we also won lots of noodles. It’s heartwarming to have this kind of event during winter."
A Heartfelt Brand Connection with College Students
As a popular instant noodle brand, Yang Zhang Gui is committed to understanding and meeting the needs of young consumers. This event aimed to connect with students in a relaxed, fun way, bringing warmth and happiness to their campus lives. Through games and free noodle giveaways, Yang Zhang Gui provided students with memorable brand interactions, expressing care for their well-being.
Yang Zhang Gui: Bringing Flavor and Joy to Campus Life
A representative from Yang Zhang Gui Food Technology commented on the event, saying, "With the 'First Bowl of Noodles in Winter' event, we wanted to bring students warmth and encouragement. College students are full of energy and represent the future, and we hope to inspire their journey with delicious food and companionship." This interactive event not only deepened Yang Zhang Gui's connection with students but also made the brand more meaningful to them.
Conclusion: A Heartwarming Memory for Winter on Campus
The "First Bowl of Noodles in Winter" event added warmth and excitement to Xi'an’s college campuses, creating a cheerful atmosphere and leaving students with a sense of support. Yang Zhang Gui plans to continue supporting campus activities, bringing care and companionship to more young people, adding warmth and inspiration to their college years.
"It feels wonderful to realize the value of our life."
On November 11, at the disability-friendly live-streaming base of Yang Zhang Gui Food Technology (Henan) Co., Ltd. in Dading Subdistrict, Mengzhou City, hosts were actively introducing products to online viewers from their individual live-streaming rooms.
"Please click on link number 1. This is our star product, Vermicelli, Noodle, Vegetable, and Egg, which comes in four flavors. Feel free to order based on your preference!" Facing the camera, 52-year-old Suo Luosen skillfully engaged with viewers.
Born in Beiguo Township, Wuzhi County, Suo Luosen was born without hands or feet. However, his passion for calligraphy led him to master the unique skill of holding a brush between his arms to create expressive calligraphy. "I'm so grateful that Yang Zhang Gui has given me this job. Through daily live-streaming sales, I can also share my calligraphy with viewers," he said with satisfaction.
Founded in 2004, Yang Zhang Gui is a specialty food company that primarily produces convenience foods, and its Vermicelli, Noodle, Vegetable, and Egg product has become a national best-seller. In 2015, the company launched its factory store on Taobao, marking its transition to e-commerce.
As the company grew, it began focusing on providing assistance to people with disabilities. In 2021, the company invested in building a live-streaming base specifically for disabled employees, selecting individuals with strong communication skills and unique talents who could independently conduct live-stream sales as e-commerce hosts.
"Our company has three live-streaming bases—in Mengzhou, Zhoukou, and Zhengzhou—with more than 30 streaming rooms and over 40 disabled hosts like Suo Luosen," explained Zhang Shaolei, the company’s general manager.
In recent years, Yang Zhang Gui has pioneered a new “1+C+T” partnership model in e-commerce live-streaming. Here, “1” represents Yang Zhang Gui, “C” stands for Celebrities and online influencers, and “T” represents Telework, allowing employees to work from home.
On Singles’ Day (November 11), the company’s disability-friendly live-streaming cloud management platform was abuzz, with red dots flashing across the screen—each representing a disabled host live-streaming and selling products from home.
This platform integrates real-time data, live-stream management, and online training. Managers can monitor hosts’ live-stream statuses and audience sizes in real-time, while hosts can access training from home, receive company updates, and improve their performance. This has enhanced both the quality and quantity of live-streamed sales, ensuring steady income growth.
“Working here has given me a sense of purpose, and it feels great to be able to support myself,” said Wang Jiabin, a 27-year-old disabled employee who manages the platform’s operations daily.
Liu Jinkai, a disabled host working from home in Linzhou, said that his income from live-streaming allows him to send 1,000 yuan monthly to support his daughter in college, with enough left over to cover his family’s daily expenses.
"Currently, we have 286 disabled hosts from various regions, including Jiaozuo, Zhoukou, and Anyang. Each host needs to live-stream for just six hours a day, 22 days a month, to earn at least 2,200 yuan monthly, plus a minimum 10% sales commission," shared Jia Liya, head of the company’s disability-friendly live-streaming project.
Why does a private company focus on providing jobs for disabled individuals? “I grew up in poverty, and after establishing this business, I wanted to help other marginalized groups through our company,” said Yang Fan, the company’s chairman. “Over the years, we've committed to supporting, assisting, and respecting people with disabilities, creating a workplace tailored to their needs. Currently, we have 586 disabled employees, making up 39.6% of our workforce, which is well above the national requirement of 25% for welfare companies.”
In April of this year, Yang Zhang Gui received the "National Disability Employment Base" award from the China Disabled Persons' Federation, making it the only private company in Jiaozuo City to receive this honor. "We will continue to recruit disabled hosts and provide more jobs suited to people with disabilities," Yang Fan added.
Thousands of University Students Bike from Zhengzhou to Kaifeng, Yang Zhang Gui Food Technology Provides Warm Support Along the Way
On the evening of November 8, Zhengzhou witnessed a remarkable biking event as thousands of university students from various local universities embarked on a long-distance ride from Zhengzhou to Kaifeng, covering nearly 50 kilometers. Yang Zhang Gui Food Technology (Henan) Co., Ltd., a well-known local food company specializing in instant noodles, accompanied the students, offering essential supplies and support along the way.
A Youthful Ride: A New Trend from Zhengzhou to Kaifeng
Biking from Zhengzhou to Kaifeng has become a popular trend, allowing young people to combine fitness, camaraderie, and exploration of cityscapes. The ride traversed urban roads, scenic paths, and rural lanes, giving participants a unique experience of both Zhengzhou’s urban charm and Kaifeng’s historical allure.
One student, Li, shared his excitement: “This ride was both a physical challenge and an adventure. Experiencing Kaifeng on two wheels with friends was unforgettable.”
Yang Zhang Gui Provides Comforting Supplies Throughout the Journey
As a dedicated local food enterprise, Yang Zhang Gui is committed to high-quality instant food products. For this biking event, Yang Zhang Gui not only supplied the cyclists with various food provisions but also dispatched a dedicated support team to ensure safe and timely nourishment.
Along the route, Yang Zhang Gui’s team set up refreshment stations, offering warm, freshly prepared instant noodles and water to cyclists, bringing comfort and warmth on a chilly autumn night. “Thanks to Yang Zhang Gui’s support, we were able to recharge and keep going,” said one of the students. “These supply stations felt like ‘energy stops’ that gave us the boost we needed.”
Local Enterprise Supporting Youthful Vitality
With deep roots in Henan’s food industry, Yang Zhang Gui Food Technology is dedicated to providing convenient, delicious, and nutritious food. By supporting this youth-led biking event, the company aims to encourage active, healthy lifestyles and show its appreciation for the young generation’s vibrancy and spirit. “The vitality and determination of today’s youth are driving forces for society,” a Yang Zhang Gui representative stated. “We are proud to support this event and will continue to encourage youth-led initiatives that bring our community closer.”
Conclusion: A Ride of Youth and Resilience
The journey from Zhengzhou to Kaifeng was more than a physical feat; it showcased the enthusiasm and determination of a new generation. With Yang Zhang Gui’s supportive presence, the ride became more memorable, embodying the company’s dedication to nourishing and uplifting the spirit of the young and their community.
A Whole Truck Filled with "Vermicelli, Noodle, Vegetable, and Egg" and "Gaoren Ramen Noodles"
Yang Zhang Gui Food Technology (Henan) Co., Ltd., located in Henan Province, has recently gained significant attention due to the tremendous success of their main products - Vermicelli, Noodle, Vegetable, and Egg, and Gaoren Ramen Noodles. The company has made a remarkable presence in the market with its unique food innovation and high-quality products.
Yang Zhang Gui Food Technology primarily specializes in the production of instant noodles and instant vermicelli. Their products are made from high-quality ingredients and processed with careful attention and unique recipes. This has made Vermicelli, Noodle, Vegetable, and Egg, and Gaoren Ramen Noodles highly popular in the market, becoming the preferred choice for consumers.
The success of Vermicelli, Noodle, Vegetable, and Egg, and Gaoren Ramen Noodles lies in their rich flavors and convenient preparation methods. Whether for busy office workers or students, they can easily enjoy delicious and tasty noodles. Yang Zhang Gui Food Technology constantly innovates in product development, introducing various flavors and ingredient options to meet the diverse needs of consumers.
Furthermore, Yang Zhang Gui Food Technology places great emphasis on food safety and quality control in their production processes. They strictly adhere to national food hygiene standards and utilize advanced production equipment and technology to ensure product safety and hygiene. Consumers can confidently choose Yang Zhang Gui Food Technology's products, enjoying both the delicious taste and assurance of their own health.
The products of Yang Zhang Gui Food Technology have not only achieved success in the domestic market but also exported to many countries and regions. Their products have won the favor of consumers both domestically and internationally, thanks to their unique taste and high quality, earning a good reputation in the international market.
The success of Yang Zhang Gui Food Technology is attributed to their pursuit of quality and continuous innovation. As a company dedicated to providing convenient and delicious food, they will continue their efforts to bring more surprises and satisfaction to consumers. Vermicelli, Noodle, Vegetable, and Egg, and Gaoren Ramen Noodles undoubtedly become a bright scenery in the city, adding more convenience and deliciousness to people's lives.
The senior marketing personnel of Yang Zhang Gui Food Technology have received meticulous training, resulting in fruitful achievements in brand strategy and marketing planning.
On July 1, 2024, Yang Zhang Gui Food Technology (Henan) Co., Ltd., a company specializing in the production of convenient food such as instant noodles and vermicelli, organized an important training event. From June 29 to July 1, the company's marketing personnel at the director level and above actively participated in the "Brand Strategy and Marketing Planning" workshop organized by Zhejiang University, which lasted for three days. This training has achieved fruitful results and injected new momentum into the brand strategy and marketing planning of Yang Zhang Gui Food Technology.
The workshop aimed to enhance the marketing team of Yang Zhang Gui Food Technology's professional capabilities in brand strategy and market planning. Experts and scholars from Zhejiang University provided the participants with the latest knowledge on market trends, brand development concepts, and industry case analyses. The training covered the entire process from brand positioning to market promotion.
The marketing personnel at the director level and above from Yang Zhang Gui Food Technology actively participated in the training and made full use of the three-day period to absorb a wealth of knowledge and experience. Through interactive exchanges with experts and scholars, case studies, and teamwork, they gained in-depth understanding of the importance of brand strategy, methods to address market challenges, and effective marketing strategies.
The marketing team of the company worked closely together during the training, exploring the brand development direction and market promotion strategies for Yang Zhang Gui Food Technology. They actively participated in group discussions, shared their experiences and insights, and gained inspiration from each other. During the training, the participants also had extensive exchanges with representatives from other companies, broadening their thinking and perspectives.
The director of Yang Zhang Gui Food Technology expressed, "This training is a valuable learning opportunity for our marketing team. We have not only gained insights into the latest industry trends but also learned practical techniques in brand strategy and market planning. This will help us better formulate brand development strategies and enhance our market competitiveness."
Yang Zhang Gui Food Technology will fully utilize the outcomes of this training to further improve the company's brand strategy and marketing planning, and enhance the market share and visibility of its products. They will actively apply the knowledge they have learned, combine it with the company's actual situation, and develop practical marketing plans to provide consumers with higher quality products and services.
Overtime Deliveries: Yang Zhang Gui's Mengzhou Factory Ships 100,000 Boxes Daily, Impressive Growth!
In a remarkable display of dedication and efficiency, Yang Zhang Gui's Mengzhou Factory has been working tirelessly to meet customer demands, even going as far as working overtime and pulling all-nighters. Their exceptional efforts have resulted in a staggering average daily shipment of 100,000 boxes, solidifying their position as an industry leader. Yang Zhang Gui's leadership at the Mengzhou Factory has been instrumental in driving this impressive growth. With a keen focus on customer satisfaction, the factory has successfully met urgent requirements and maintained timely deliveries. The commitment shown by the team, under Yang Zhang Gui's guidance, is a testament to their professionalism and unwavering dedication.
Achieving a daily shipment volume of 100,000 boxes speaks volumes about the factory's operational capabilities and effective management. Meticulous planning, optimized workflows, and a well-coordinated supply chain have played pivotal roles in this accomplishment. Yang Zhang Gui's leadership and the team's collaborative efforts have ensured smooth operations, enabling the factory to consistently deliver high-quality products. Yang Zhang Gui's Mengzhou Factory has made significant strides in both productivity and customer satisfaction. Their commitment to excellence and continuous improvement has solidified their reputation within the industry. As they continue on this path, we can expect further success and growth under Yang Zhang Gui's astute leadership.
Yang Zhang Gui Successfully Concludes Its 20th Anniversary and Annual New Business Format Billion-Strategic Alliance Conference
Together with the light, sailing against the wind! Accompanied for 20 years, embarking on a new journey! Yang Zhang Gui successfully concludes its 20th anniversary and annual new business format billion-strategic alliance conference!
Dozens of employees at Yang Zhang Gui dedicated six hours of heartfelt effort to create a remarkable display of a thousand boxes, forming a creative tribute to celebrate Yang Zhang Gui's 20th birthday. This special gesture showcased unparalleled teamwork and creativity within the employees of Yang Zhang Gui. After hours of diligent work, they constructed an impressive display using products arranged in the shape of words, expressing their deep wishes for Yang Zhang Gui's special day. With their ingenuity and dedication, each product was thoughtfully placed to form a cohesive and perfect birthday message. This imaginative endeavor not only touched hearts but also demonstrated the employees' respect for Yang Zhang Gui and their optimistic aspirations for its future.The celebration highlighted the unity and strong bond among the team at Yang Zhang Gui. Their cooperative spirit and team consciousness form a solid foundation for the company's success and growth. This extraordinary birthday gift goes beyond mere celebration; it serves as a heartfelt recognition of Yang Fan's leadership and contributions to the company. Once again, we extend our warmest wishes to Yang Zhang Gui on its birthday and hope that it continues to accomplish great things in the years to come!
The celebratory event for Yang Zhang Gui's 20th anniversary was themed "Together with the light, sailing against the wind! Accompanied for 20 years, embarking on a new journey!" It reflects the company's unwavering determination and continuous spirit of innovation on its business path. Over the past 20 years, Yang Zhang Gui has consistently kept pace with the times, bravely facing market challenges, and constantly exploring new business formats and opportunities. During the conference, Yang Zhang Gui announced strategic alliances with several strong and reputable enterprises, amounting to billions in investment. This initiative further solidifies Yang Zhang Gui's leading position within the industry. Through strategic collaborations with partners, Yang Zhang Gui will expand its business scope, explore new market channels, and achieve even greater growth and accomplishments.
The success of Yang Zhang Gui is attributed to the close collaboration with its employees, partners, and consumers. At the conference, Yang Zhang Gui expressed gratitude to all employees and heartfelt appreciation for the support of partners and consumers. They also conveyed their shared determination to face future challenges and share in success.
As a company with significant influence in the industry, Yang Zhang Gui showcased its strong momentum and strategic vision on the occasion of its 20th anniversary celebration. Whether reflecting on past achievements or looking ahead to the future, Yang Zhang Gui remains committed to innovation and continuous development, setting an example for the industry and leading commercial trends. The successful hosting of Yang Zhang Gui's 20th Anniversary and Annual New Business Format Billion-Strategic Alliance Conference has brought new momentum and opportunities to the company. We look forward to witnessing the even more brilliant achievements of Yang Zhang Gui in its future journey!
Yang Zhang Gui holds the 2024 Disability Assistance Day event
May 19, 2024 is the 34th National Day for Helping the Disabled. As the holiday approaches, Yangzhanggui Food Technology (Henan)Co.,Ltd. helds a disability assistance activity in the e-commerce workshop with the theme of "moving forward with love and sharing a better life". Guiji Yang, Vice Chairman of the Disabled Persons' Federation of Mengzhou City, Shaolei Zhang, General Manager of Yangzhanggui Food Technology (Henan)Co.,Ltd. Yonghui Pei, General Manager of the Management Center, Lijuan Qiao, Director of the Administration Department, and Wubao Song, Director of the Disabled Persons' Live Streaming Project Department, attended the Disabled Persons' Day event.
Guiji Yang gave a guiding speech for this disability assistance activity, saying, "I am very excited today. I have participated in Yangzhanggui's disability assistance day activity for the past six or seven years, and the activities have become better and more important to people with disabilities." He congratulated Yangzhanggui on being awarded the National Disability Proportional Employment Base this year, which is the result of the joint efforts of all Yangzhanggui staff. He is very grateful for creating employment opportunities for people with disabilities and giving them opportunities to create a better life. He hopes to create more positions for people with disabilities in the future. He also thanks Yangzhanggui for his silent support of the disability cause over the years.
In his speech at the event, Shaolei Zhang said that today is not only National Day for Disabled Persons, but also the day for the second home-based live streaming staff of Manager Yang's Disabled Persons Project Department to gather at the headquarters for a study tour. He warmly welcomes their arrival! He bowed and expressed gratitude to the leaders of the Mengzhou Disabled Persons' Federation for their long-term care and support for Manager Yang's disability cause, especially for Director Yang's guidance and encouragement on site today!
Shaolei Zhang would like to express his gratitude to Chairman Yang Fan: for twenty years of obscurity, he has truly achieved the utmost in the implementation of disability assistance activities, whether it is the introduction of the 1+C+T new model or the one-on-one assistance system, with full social security coverage, guaranteed salary, free four meals, fifteen dumpling banquets, birthday banquets, and monthly special home visits, all of which are unique cultural connotations of Manager Yang. Leaders at all levels who have visited Manager Yang unanimously believe that Manager Yang can serve as a national role model and promote it nationwide.
At the end of the speech, Shaolei Zhang wished this event a complete success, wished the brothers and sisters of the second live broadcast at home had gained a lot in this study trip to the headquarters, and hoped that all the families on the scene would have better and better days in the future!
Subsequently, representatives of disabled employees made speeches. Liu Yanfen from the Production Department shared the numerous difficulties faced by a special job seeking group, "Thanks to the company's tolerance and support for disabled people as a special group, I have felt the warmth of home and found my own value and happiness in work."
The speech of Huaxia Xue from the Disabled Live Project Department expressed the common aspiration of all disabled people: "Disability is not an obstacle, but a challenge. In the face of various difficulties in life, we have learned to be strong, brave, and independent." We hope that the company can continue to promote humanitarian spirit, provide more employment opportunities and development space for disabled employees. Let us work together to create a better future. ".
Jinkai Liu, a home-based anchor from Linzhou, shared his experience: due to disability, he lost his job, lost his social life, and only took care of his children at home. By chance, I heard that Manager Yang could provide positions for people with disabilities. I participated in the interview with a trial attitude, but I didn't expect it to be successful. It has been over two years now. Now not only can I cook and take care of children at home, but I also have a relaxed and stable job, and I live a happy and fulfilling life every day. Not only can I provide my daughter who goes to college with a monthly living allowance of 1000 yuan, but the remaining salary is also enough to cover the daily expenses of the family. Only disabled friends know how much we yearn for a stable job, to have our own life value, and to do our best to help alleviate the financial pressure on our families.
Next, the disability live streaming project department brought a series of programs to the on-site audience, including songs, solo on the electric hair dryer, calligraphy, recitation, etc., showcasing the optimistic spirit of disabled friends who strive for self-improvement and determination. In this disability assistance day event, multiple rounds of lucky draws were also interspersed, increasing the fun of the event and bringing a hint of coolness to everyone in the hot weather.
After a round of spiritual feast and lucky draw, Shaolei Zhang and Wubao Song presented study tour gifts to the students as a commemoration. The one-on-one helpers came on stage one by one to give gifts to the assisted individuals, marking a successful conclusion to this Disabled Persons Day activity.
The disability assistance day activity has ended, but Manager Yang's disability assistance action is still a long way to go. However, with the support of leaders of disability federations at all levels, the work of assisting the disabled will definitely continue to improve, helping more people with disabilities who truly need it.
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